Digital marketing is constantly developing. That makes it increasingly hard for marketers to decide the best way to differentiate themselves when planning for their digital marketing campaigns.<\/p>\n\n\n\n
It tends to be difficult to execute a digital marketing strategy & techniques that will help you to connect with your clients, expand your brand awareness, and increase your income, however, it’s an incredible method to get roused is to take a look at brands that are making some amazing strategies in digital marketing. So here in this article let us see 10 examples of those brands who took digital marketing very seriously.<\/p>\n\n\n\n
If we are talking about digital marketing strategies then the first thing which comes to our mind is the E-commerce company. And when we are talking about E-commerce companies, the first name which comes to our mind is Amazon.<\/p>
One of the top brand Amazon India went for inventive digital marketing strategies which include the ads for goods advertisements as well as offers and utilizing them carefully via various social media platforms. <\/p>
The Great Indian Freedom sale by AMazon India composed a contest that included the fun and a chance to win shopping vouchers from the company. This digital marketing campaign was named #10KeBaadKarenge, this campaign was asking people to buy their required things after the 10th of August because of Amazon sales. So most of the people pushed their shopping plans until the 10th of August.<\/p><\/li>
Social networking sites are the best platforms to make people understand your business and help it to grow online. The same has been followed by KFC which is a well-known eatery brand. KFC attempted numerous ideas to expand its online engagement via social networking websites for brand awareness.<\/p>
KFC had propelled well-known campaigns like Radio KFC RK Hunt, Design Your Own Bucket battle and Currycature to focus on the young crowd by including versatile mobile applications. These campaigns helped them to build up their brand awareness as well as increased engagement.<\/p>
Another KFC’s campaign was “Currycature” where the participants need to pick a character with an ethnic Indian touch and afterwards upload the photos. Around 17K Currycatures were made by their fans which gave them a one of a kind involvement in the brand.<\/p><\/li>
Paper Boat is a known Indian brand of refreshing beverages, well known for drinks which you can normally prepare at home like Aam Panna, Jamun Kala Khatta, and kokum juice. These sorts of flavours are very normal among Indian families however not every person can set it up at home.<\/p>
As Paper Boat’s strategy, the reason for these beverages was to take you back in those recollections and buoy a boot this storm. What’s more, a similar reason for existing is very much helped by the group through computerized showcasing efforts. They made various imaginative battles that focused on the enthusiastic side of the audience and made them in affection with the brand.<\/p>
Anyway one of the Paper Boat’s digital marketing campaigns was the immense hit among the people called #FloatABoat.<\/p>
The organization requested that individuals make a paper boat like they used to make in youth days and share it on their social media page by utilizing the hashtag alongside the title of the crusade for example #FloatABoat and following their social media pages.<\/p>
Another reason chided by the brand is that in the event that somebody shared this on any web-based social networking, Paper Boat will give Rs.20 for kids’ training.<\/p>
The reason behind the content is to touch millions of hearts and it was a major achievement for Paperboat. You can analyze now how many followers Paper Boat got during this campaign.<\/p><\/li>
Nivia is a well-known brand all over the world. This campaign was devoted to all the phenomenal and sacrificial moms and was specially designed on Mother’s Day. Nivea’s Mom’s Touch campaign has shown some phenomenal, benevolent stories of the mother from everywhere throughout the nation.<\/p>
The brand requested that the audience have to share the selfless moments of their moms by sharing this video over social media platforms. Their marketing strategy additionally had a wonderful goal to pick up viewership. The brand made a guarantee that by sharing this video via social media platforms the donation from the brand was done for girls.<\/p><\/li>
Make My Trip is one of the best travel agencies which is likewise very well known via social media platforms. This organization must be trailed by all students as they continue presenting innovative campaigns and offers particularly during festive days.<\/p>
Make my trip utilized Independence Day as a significant occasion to focus on the adolescent by rewinding the progressive endeavours for independence.<\/p>
They came up with a hashtag #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Massacre in Jallianwala Bagh, The Non-cooperation movement, Chandra Sekhar’s Kakori train burglary, and a few people who were included in it.<\/p><\/li>
Even though people are moving slowly towards digital platforms like Netflix, Hotstar and so on. But there are a number of people who still like to watch traditional television. Tata Sky has launched an ad campaign to maintain its foothold in the market, this time the focus is on the South. Named as “Jinga Jinga Jingalala”, the campaign is introduced in local south Indian languages like Kannada, Tamil, Telugu, and Malayalam.<\/p>
It was said in a report that they want to bust the myth that the DTH packs are expensive. Therefore the introduced channel pricing regime has allowed the viewers to get quality content.<\/p>
They also believed that there are still many viewers that have not shifted to the digital platforms yet and that gives them a huge scope to get more TV viewers on board. With this campaign, they aim to increase their reach in the south Indian markets.\n<\/p><\/li>
When it comes to digital marketing strategies, nobody can ignore Coca-cola. Coca-cola is well known for its digital marketing campaigns all over the world. Plastic is a hotly debated issue at this moment, especially for FMCG brands like Coca Cola.<\/p>
In 2017, Coca Cola made a reusing centered advert called “Love Story”. The advertisement, which included a set made altogether out of recyclable material, portrayed two plastic containers experiencing passionate feelings for again and again \u2013 all gratitude to the enchantment of reusing.<\/p>
With Coca Cola as of late declared that it intends to gather and reuse what could be compared to all its bundling by 2030 \u2013 the campaign was a remarkable case of the brand venturing up on this issue.<\/p><\/li>
An advertising campaign that McDonald’s India introduced in the Indian market for its new McSpicy range of products in 2011. McDonald’s introduced a new product range in the Indian market called the McSpicy range. It launched a new advertising campaign range called \u2018How Spicy is McSpicy?’ to promote its new product. The aim of the campaign was to project McDonald\u2019s as a youthful brand that met the tastes and preferences of the youth. The prelaunch campaign involving a viral video called ‘The Great Spicy Speculation’ proved to be a success and reached 250,000 people.<\/p><\/li>
Sunsilk is a haircare brand and it needed to make instructive content around hairstyling tips for its intended interest group.<\/p>
The brand made a progression of videos to give hairstyling tips to its audience. The videos were helpful to train you on stuff like how you can prepare for yourself for your friend\u2019s wedding or to make a hair bun in six seconds, to get the correct school fest look.<\/p>
The video that appeared above got more than 16 lakh views on YouTube. The Sunsilk Hair Experts BD YouTube channel has got above 20,000 subscribers.<\/p><\/li>
Raymond – a complete man is an Indian attire brand known for its formal and conventional wear. The brand made the #TyoharKeDhage campaign to make buzz via web-based networking media during the Diwali festival.<\/p>
The brand made a progression of short recordings displaying excellent verse meaning the significance of conventional merry festivals.<\/p>
The campaign got a great response across a number of social media platforms including Facebook and Instagram. The video above got 11 lakh views, 6.8k shares, and 472 leads on Facebook.<\/p><\/li><\/ol>\n\n\n\n
It takes time, knowledge and efforts to execute a successful digital marketing strategy that connects with your customers and which helps to increase your brand awareness, and also increases your revenue. So next time while executing your ideas for your brand just go through these amazing strategies used by various well-known brands.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital marketing is constantly developing. That makes it increasingly hard for marketers to decide the best way to differentiate themselves when planning for their digital marketing campaigns. It tends to be difficult to execute a digital marketing strategy & techniques that will help you to connect with your clients, expand your brand awareness, and increase …<\/p>\n